Gina Elkins, Owner and Principal of Studio Casa Vita, approached me to bring the same life, energy, and passion to her brand that she and her team bring to designing dream homes. My goal was to create a refreshed visual and verbal identity that felt both professional and welcoming.

During my research, I was inspired by the architectural arches seen throughout history. This led to a dynamic logo system where the multiple A’s in Studio Casa Vita could interchange throughout the brand. This design not only reflects Gina’s architectural principles but also adds character and memorability to the logo.

Beyond brand strategy and identity, I directed the copy and brand voice, designed print materials, and developed the website—ensuring that every touchpoint reflected the brand’s vision.

Copywriting: Nathan Spell
Photography: Likeness Studio