Burger Bodega, a smash burger spot in Houston, was making the leap from food truck to brick-and-mortar and needed a brand that felt fresh and custom while still keeping the recognition of their original logo.

I designed a completely custom-lettered logo and developed a brand inspired by classic New York bodegas. From menus with neon sticker pricing to thank-you bag-inspired to-go bags—featuring a logo that was scanned and manipulated for authenticity—every detail was crafted to bring the bodega experience to life. The branding extends beyond packaging, seamlessly integrating into the restaurant’s decor for a cohesive and immersive feel.